Blogging Success

How To Start A Successful Blog

Building a successful blog takes a ton of hard work. It's not a case of posting up a few articles and hoping for the best.

Firstly you'll need a regular publishing schedule and to dedicate time to producing your blog posts. The most important thing to know about blogging is that it takes a lot of time to create something worthwhile reading, both in the execution of your blogging strategy and building up a body of work that is a valuable resource for your readers. A lot of people give up because they don't see immediate results.

You won't, but don't let that put you off. Blogging is the most cost efficient route to market in the long term. Short term you'll need to use other promotion strategies like PPC to make sales and keep a roof over your head, but over the long run, blogging will pay for itself many times over.

When the traffic starts flowing from your blog posts you'll be thankful you started making this strategy work for you.

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How to write amazing copy
Tony Cooper   June 26, 2015  

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Last Updated
June 30, 2017
Writing compelling copy that rivets your audience to their seats and guarantees their full attention for the duration of your piece is a finely balanced high wire act. Too many clever words bewilder the audience while keeping it too simple runs the risk of falling into the net where all the other dunce blogging failures have landed. The middle road is filled with acts that walked the tightrope but never quite captivated or engaged their audience. They just went through the motions in the expectancy that it was “enough”.
Blogging Is Your Website Promotion Tool Of Choice
Tony Cooper   May 01, 2015  

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Last Updated
June 30, 2017
Today I'm going to explain why blogging should be your automatic choice of marketing channel and how you use it to gain valuable search engine traffic. We live in a Google world. The search engine behemoth determines what the best search results are. There are alternatives for search but who uses them? More to the point if they were a better tool for finding the information you need, then they would be Google.
Do what you love
Tony Cooper   April 27, 2015  

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Last Updated
June 30, 2017
"It's an Acer 286 with 1MB RAM and a 20MB hard drive." In 1988 I started my new job as a sales manager for a computer company in Thirsk, North Yorkshire. In this year the Hubble telescope was launched, and the film "Who Framed Roger Rabbit" was released, being the most technically advanced live action/animation hybrid in days before computer animation was widely used in filmmaking. The space shuttle program resumed a little over two years since Challenger disintegrated soon after launch and Rick Astley was never giving you up,...
Build Your Blog Into A Marketing Monster – One Post At A Time
Tony Cooper   March 13, 2015  

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Last Updated
June 30, 2017
Have you ever sat down to write a blog post without any thought or preparation? Then you'll know how tough it can be to get started. Before you start you need a list of ideas and some rough notes sketched out the night before so that when you sit down to write, you know what you are going to be writing about. An even better way of working is to do the next day’s post the evening before you want to publish it because then you can go over it with a fresh...
What Sting Can Teach You About Blogging
Tony Cooper   November 07, 2014  

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Last Updated
June 30, 2017
Whenever I’m struggling for inspiration, I’m reminded of Sting’s autobiography. In it, he describes the torturous route from living and sleeping rough in his transit van through to meeting his future band mates and their subsequent rise to fame. Throughout the journey, you are always reminded that inspiration can strike at any time and the most important tools in a songwriter’s armoury are the humble pen and paper to jot down the inspiration when it occurs.
Use Emotion To Sell More Product
Tony Cooper   October 20, 2014  

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Last Updated
June 30, 2017
There is a fantastic scene in the series one finale of “Mad Men” where the Kodak guys turn up for a presentation by Don to show them how they can market their “wheel”. It’s certainly the finest 3 minutes of television in the first series, and if you haven’t seen “Mad Men” yet and have more than a passing interest in Marketing or Advertising, then you have a whole box set of treats awaiting you. The “wheel” was a new product that Kodak invented to display photos quickly and easily using 35mm slides...
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