(Reading time: 2 - 3 minutes)
You Can't Blog A Dead Cause, Write A Blog You Care Deeply About

You Can't Blog A Dead Cause, Write A Blog You Care Deeply About

Tony Cooper  
Comments (0)
Do what you love


Last Updated
June 30, 2017

"It's an Acer 286 with 1MB RAM and a 20MB hard drive."

In 1988 I started my new job as a sales manager for a computer company in Thirsk, North Yorkshire.

In this year the Hubble telescope was launched, and the film "Who Framed Roger Rabbit" was released, being the most technically advanced live action/animation hybrid in days before computer animation was widely used in filmmaking.

The space shuttle program resumed a little over two years since Challenger disintegrated soon after launch and Rick Astley was never giving you up, storming the charts with his brand of fantastic songwriting and incredibly brilliant singing. Astley made a belated return to superstardom in 2007 when Rickrolling became an internet sensation.

In an IT career spanning 27 years there have been plenty of ups and downs, but by far the most challenging to date has been blogging.

On the face of it, blogging is easy. You write your 500 words, you post it up, and you hope people will read it. You blog regularly, and you try to make your piece interesting to the reader. You make your blog posts known on social media, and over time you climb the search engine rankings. At least that's the theory anyway.

In That Case, Blogging IS Easy.

Writing a successful blog, one that stands out from the crowd and is worthwhile reading, one that people return to read over and over again, that is an entirely different proposition. Writing 1000 words, 2000 words or more becomes a task for only the truly dedicated.

As a human race, we are heading rapidly towards a point where nearly all information is known. Want to know how to get red wine stains out of a white carpet? There's a blog on that somewhere. Want to make an advanced telescope? Yep someone has a blog on that too. Making incendiary devices, how to iron your shirt, the global population counter – it's all been covered.

It's Not What You Say; It's How You Say It

That's an oldie but goodie. And it's never been more relevant.

Writing a blog that you care about is entirely different to writing another blog. If you care about your subject, then the emotion spills over into your writing. Becoming a real person who experiences highs and lows is much easier for a reader to connect with than a bland matter of fact blog that shows no sign of life under the writing. There may be a faint pulse, but it's barely breathing and on life support.

The challenge is not to find ever more obscure subjects to write about; it is not to pick subjects that you have no interest in just because there is little competition, it is to write in a way that engages your audience. Writing with humour, with emotion, with discipline and in a way that shows you care deeply about your subject.

With thousands of blogs launched every day and more subjects being covered than ever before the only hope of standing out in a crowd is to be bold and to be different.

Learning how to write great headlines, understanding how to structure your paragraph and entice the reader into your story. Learning how to engage with the audience, these are all required learning tools for any aspiring blogger.

But the most important is to be human and to care deeply about your cause.

If You Don't Care Then Why Bother?

User comments

There are no user comments for this listing.
Already have an account?

Custom Logos & Graphics - Super Fast Service - Enquire Today!

EKM eCommerce Website Builder

Get Email Updates (It's Free)

You Might Also Like...

The Website Promotion Technique That Will Light A Fire Under Your Ass!
Last Updated: June 30, 2017
"I'm getting too many orders." "We are running out of stock fast." "The servers are overloaded with traffic." All statements you would love to be able to say. All...
How to select the right colour scheme for your website
Last Updated: June 30, 2017
When I was 18, I applied to join the army and found out I was colour blind. Nothing dramatic. I found it difficult to distinguish between...
Magento V Shopify
Last Updated: June 30, 2017
Why You Should Choose Shopify Over Open Source eCommerce Solutions If you are an SME (Small, Medium Enterprises), then you should be looking at a cloud-based...
eCommerce transaction charges explained
Last Updated: June 30, 2016
You've made the decision to build an eCommerce site but how do you know that transaction charges are not going to eat up a major share of your profits?...
Build Your Blog Into A Marketing Monster – One Post At A Time
Last Updated: June 30, 2017
Have you ever sat down to write a blog post without any thought or preparation? Then you'll know how tough it can be to get started. ...

Search Storebuilder

Editor Rating: