(Reading time: 3 - 5 minutes)
Ten Reasons Why Building Multiple Websites Is A Bad Idea

Ten Reasons Why Building Multiple Websites Is A Bad Idea

Tony Cooper  
Comments (0)
Build One Quality Site And Reap The Time And Cost Savings
Last Updated
May 20, 2016

Do you think you might capture more traffic and market share by building more and more websites in the same niche? Here I outline why that strategy is such a terrible idea.

1. Redundant Technology

Sites that were built only a few years ago and that are not responsive will all need to be updated so that they display properly on modern devices.

If you have a lot of sites then you will have a lot of updating to do and that can be expensive. Who knows what we are going to be faced with in five years’ time?

2. Updating Content

If you have a lot of sites then you are going to find it difficult to keep producing enough new content to keep them fresh and updated regularly.

If you have say five sites then you will probably want to update each site once a week so that you are making a fresh post every day.

It is far more effective to update one site five days a week than spread your effort so thinly.

Many business owners struggle with the concept of keeping one site updated on a regular basis never mind five!

3. Social Media

The impact of social media means that you need to spend a decent amount of time making sure your social signals are not out of date.

Trying to manage this for more and more sites gets ridiculously time consuming.

On top of that for each new site you build you will need variations on your logo or brand identity for Facebook, Twitter and YouTube cover pages as well as any other custom custom graphic design elements unique to each domain name.

Managing five times the assets can become overwhelming unless you have dedicated staff.

4. Analytics And Tracking

For every new site you build you will have to add a new google analytics profile and open a new account in Webmaster tools.

Because you are splitting your traffic over many domains it is much harder to get reliable data from these tools.

In addition the process of setting up sales funnels, goals and getting accurate conversion optimisation data is now a major process.

5. Link Building

Link building isn’t a dirty word.

Googles efforts to reduce link spam have led many websites to an early grave but it doesn’t mean that link building is dead at all.

In fact link building is something that you absolutely have to do to get your site ranking strongly.

It is a lot easier to build links to one domain that it is to try and spread the effort over multiple domains.

I’d much rather build 100 quality links to any one site than 20 to five individual domains.

6. The All Eggs In One Basket Question

Putting all of your effort into building one quality site is seen by many as a risky strategy.

Why? Because they say, what happens if google dings your site?

The Google algorithm updates (Panda, Penguin) normally affect 1% of queries in any new iteration.

If you stick to the webmaster guidelines you have absolutely nothing to fear. Why would google banish quality sites to the backwaters when that’s exactly the type of site they are trying to return in searches?

That argument just does not hold water.

Of course if you are buying links or using any other of a myriad of shady tactics (Facebook Like rings, buying Twitter followers etc.) then you are setting yourself up for a fail.

7. Customer Confusion

These days being honest, open and transparent is the way to gain a customer following and spread the word of mouth.

Having multiple domains and sites may lead your customers to wonder why you need to employ that tactic.

8. The SEO Effort

Every site needs to target the right keywords and getting that part right can make or break your site.

The more sites you have the more effort you will expend writing Page titles, descriptions and doing keyword research.

The days of writing for the algorithm are long gone. Write for your customer and you will naturally cover your topic.

9. Hosting And Setup

If you make five sites and you want to get the benefit of interlinking them then you need to host each different site on a different IP address to get the maximum link juice.

This type of “link wheel” is obvious to spot and being as the domain names are probably all registered in your name google will be able to make the association easily.

Why bother going to all the trouble?

Linking from one site to another is standard practice. Why wouldn’t you do that after all?

What’s that? You are going to use domain anonymity? It just gets worse and your feeble attempts to try and pull the wool are becoming laughable.

10. Business Focus

Lastly, but most importantly, trying to build multiple sites rather than just concentrating on one good one leads to a dilution in your business focus.

Stick to the knitting and do the basics right. It is far more preferable to have one big quality site than spread your effort thinly over many.

Building one quality site, keeping social media channels updated regularly and consistently posting new content will give you a far more manageable business model than trying to keep on top of many sites.

More Blog Posts

Avoiding Internet Start Up Mistakes
Last Updated: August 24, 2016
I've been involved with my fair share of internet start up failures and it's no fun all round when the venture goes belly up. Back in the early 2000's it was "de rigeuer" to take venture capitalist money and spend it like water without looking at...
eCommerce transaction charges explained
Last Updated: May 17, 2016
You've made the decision to build an eCommerce site but how do you know that transaction charges are not going to eat up a major share of your profits? Finding the best payment gateways for your eCommerce solution can save you a stack of cash. ...
Affiliate marketing guide
Last Updated: August 24, 2016
As a method of supplementing your income or replacing a full time one, affiliate marketing is one of the best, if not the ultimate method of gaining financial freedom and being able to live a flexible lifestyle. Property Investment WAS another way. The...
Ultimate Guide to building an ecommerce store
Last Updated: November 11, 2016
Build A Successful eCommerce Business Using This Guide Building a successful eCommerce website is hard work. if you are doing it yourself then there is a tremendous amount of information to absorb. If you have a digital agency or a website designer managing...
Designing Your Company Logo
Last Updated: September 20, 2016
A well designed logo sets the tone for your business so making a logo in five minutes and calling it done is a big mistake. A logo lives with you long into the future assuming your business makes it that far and redoing it can get...
Blogging Is Your Website Promotion Tool Of Choice
Last Updated: November 01, 2016
Today I'm going to explain why blogging should be your automatic choice of marketing channel and how you use it to gain valuable search engine traffic. We live in a Google world. The search engine behemoth determines what the best search results are. There are alternatives...
Magento V Shopify
Last Updated: September 10, 2016
Why You Should Choose Shopify Over Open Source eCommerce Solutions If you are an SME (Small, Medium Enterprise) then you should be looking at a cloud based solution for your eCommerce project. Why? Because you can get started quickly, with the minimum of...
Small Business Website Building Ideas
Last Updated: November 14, 2016
The biggest asset you have as a small business owner is time. You may have plenty of meetings to go to or clients to see but you'll always be short of time. Even if you have time on your hands it shouldn't be spent building a...
Why Content marketing is a good investment
Last Updated: September 05, 2016
You’ve commissioned a new eCommerce website, its gone live and you sit back and now you sit back and wait for the mass of traffic to arrive at your door and the inevitable avalanche of orders that will come with it. It doesn’t happen that way....
How to start your ecommerce business
Last Updated: October 26, 2016
Building an eCommerce site is a fantastic way to start your own business. You can start by building it alongside a regular day job or take the plunge and start full time if you have the funds to support yourself. If the latter you'll need to...

Ways To Contact:

Twitter Photo ID Tony2Want to chat about your next website project or requirements? If you call now you can speak to me directly: Call 07963 242210 and ask for Tony.


Search Storebuilder

Editor Rating:

Thank You For Reading

Please Share

Website Builder Reviews

Now It's Your Turn!

I love hearing what my readers have to say about the products I review here at Storebuilder and I've made it nice and easy for you to leave a comment or a review if you have first hand experience. Don't be shy! - your experiences help other people make an informed decision.

If my website builder reviews have helped you or you think someone else might benefit from them then please share! It's the biggest compliment you can pay and so easy to do.

Why not introduce yourself on Twitter, it's always nice to put a face to a name!

LiveZilla Live Chat Software