Shopify has been on a massive growth spurt for the past few years and is making inroads into the UK eCommerce market, but for UK users is it the best choice? There are some fundamental reasons why UK users should choose Shopwired rather than Shopify to build their online business:
Shopify Checkout Comes Under Canadian Jurisdiction
Shopify network servers are hosted in Ottawa, Canada, and so the checkout process comes under Canadian jurisdiction. It's not likely to happen, but if you ever got into a dispute with a customer, then it would need to be resolved under Canadian law. No day out at the High Court for you.
Shopify Sites Are Slower To Load.
When I view my local butcher's website here in Telford, I'm viewing the website in Canada. It's logical that load times are going to be longer than if it was hosted in the UK. In fact, Shopwired did a random study of ten Shopwired sites vs. ten Shopify sites and found that on average, UK based hosting saved .2s loading time.
No Agree To Terms And Conditions Checkbox
To comply with EU law, stores selling to EU customers need to display a “Terms And Conditions” checkbox which must be checked before completing the order. Shopify Stores do not currently have this.
If you don't use their integrated “Shopify Payments”, then Shopify charge 2% transaction fees on their lowest paid plan over and above any payment gateway charge. Shopwired have zero transaction charges. See my guide to transaction charges if you want to know what these add up to.
You'll Need To Pay For Extra Apps With Shopify
Shopify's huge App store means you can add a lot of extra functionality to your store but it comes at a cost, and all those extra Apps can add up.
Relying on so many third party Apps to add functionality to your product can cause problems when they stop being updated.
All of the Shopwired Apps are native so while there are fewer Apps, the functionality you need as a UK seller is already built into the product. Shopwired also integrates with Kashflow Accounting.
If you want to customise Shopify, then you'll need to learn their Liquid templating language. By contrast, Shopwired uses standard CSS and HTML which makes it easy to modify.
Another, often overlooked factor is that Shopify was established in 2004 and whilst they have kept up with technological changes in the market place, major factors like store check out are still being resolved. Only recently it was announced that store owners would no longer need to use the general shopify.checkout and instead have their own branded checkout. To be implemented in August 2017.
Shopwired does not have these problems as it is built using the latest eCommerce technology.
Perhaps the most important difference is support. You'll only need it when things go wrong! Getting instant support from a specialist UK team can make all the difference to building your successful eCommerce business.
Read My Shopify Review
Read My Shopwired Review