About Me

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Last Updated
July 28, 2017

470 330 Good Bad Ugly 1ATony Cooper

I’ve worked for top UK internet start-ups and digital agencies including autohit.com, Oneview.net and keywordmarketing.com during a 17-year internet marketing career. 

I'm also known for my work at Property Mentor where they are now one of the most successful independent property investment companies on the planet. I'm a regular on many SEO forums and you can find my LinkedIn profile here.

I built this website because I wanted to help people make their own informed decision and decide what was best for them without having to waste hundreds of hours doing research. Don't you just hate doing research!

How This Site Was Built:

This site is powered by Joomla CMS.  The scope of the site (blogs, reviews, comments, discussions etc) meant that it would be out of the realm of an online website builder.

The reviews part of the site is taken care of by Jreviews. It is not just pretty stars - this is a full website development kit. Jreviews is also available for Wordpress.

TIP: Let Jreviews power the entire site rather than try and integrate it with other components. Developing extra functionality is much better done with this than adding on third party scripts that are badly written or supported.

All of the graphics are custom made and I spend a lot of time making them look good, great custom design graphics really make a big difference and I think it shows.

Finally, I used a Rockettheme template to pull everything together.

Some Of My Favourite Websites:

Seth Godins BlogI really admire Seth Godin for his focused ability to blog every single day and the insight he imparts at the same time. Short, Pithy and to the point he has blogging as an art form perfected.


This is AnfieldThis Is Anfield has grown from a small acorn into one of the most respected Liverpool FC related blogs. It's always updated quickly with the latest Liverpool FC related news stories.


Niche hacksNichehacks.com gave me the idea to turn a boring website design agency blog into something much more substantial. There are loads of great hints and tips for building a niche business that are relevant to eCommerce as well.


Marks Daily AppleMarks Daily Apple is a fantastic resource for anyone interested in the Paleo lifestyle and health and fitness. I've featured this website in several of my "growth" articles and it's a great example of how to build a blog into a marketing monster. It's a brilliant "Wellness Lifestyle" blog.

Things I Like To Do:

Commuting To Work Storebuilder Style!

I've kitted out my Trek Hybrid with an Altura laptop pannier so I can take off, visit the local countryside and do a spot of writing in perfect peace and quiet!

It's the best stress buster I know and beats the hell out of commuting up and down the motorway every day.

Wanting to escape the daily commute was one of the main reasons I started working on the internet in the first place and if I have to go long distances to meet clients I'll always take the train so I can work on the go.

Getting regular exercise is a really important part of my lifestyle these days. Spending so much time sitting in front of a PC screen can pile the pounds on quick!

When I'm not working and just want to completely wind down I take my dogs out. As well as being one of the best exercises you can get walking is also very good for the mind and I often do some of my best work whilst out for a long walk in the woods.

Recently I've been having a lot of success by putting in fewer hours!

Sleeping more and taking longer breaks makes me more productive than if I sat down at the PC for long stretches like I used to do.

Milly And Molly My Faithful Companions

When it's time to sit down and do some real work, Bang! instead of staring at a blank page when it's time to write a new blog post or trying to think of new ways to gain links for a client I'll already have the answers before I sit down to do the work.

I've recognised that the subconscious brain is my most powerful tool but quite how you harness it fully is yet to be discovered!

Have you ever wrestled with a problem for hours on end only to give up and go and do something else for a bit? When you come back to the original problem it is magically solved for you. Your subconscious mind worked on it in the background and presented you with the answer.

In my spare time, I like to build affiliate marketing websites. Here's my casino website.

If I'm working on a blog post then I like to write in silence because I get things done much quicker that way but otherwise my playlist is an eclectic mix from Tow Waits, Nick Cave, Steve Earle and The Dixie Chicks! You can find my playlist on Spotify - storebuilder.

Oh! Did I mention I'm a Liverpool supporter!

Good luck with your eCommerce project!

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