Every e-commerce business faces the frustration of abandoned shopping carts—those moments when potential customers add items to their cart but leave before completing the purchase.
While it’s a common issue, abandoned carts represent missed revenue and an opportunity to re-engage customers. In this guide, we’ll dive into the reasons behind cart abandonment and share effective strategies to recover these lost sales, from targeted email reminders to optimising the checkout process.
With the right approach, you can turn abandoned carts into completed sales and boost your bottom line