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Everything you wanted to know about building an eCommerce website and a lot you didn't! Here you'll find an expert analysis for why you should choose Shopify over Magento or why Lemonstand makes a better platform for new startups that are going places.
Bandwidth overage charges are a bad thing, and I advise you to steer clear of any platform that imposes limits on the amount of traffic you can receive to your website or the number of images you can store. Hosting is such a cheap commodity these days that there is absolutely no reason for it apart from nickel and diming you.
Also, you'll find some great tools and resources like my guide to finding royalty free images for your eCommerce store and a comprehensive guide to merchant accounts, payment gateways and eCommerce transaction charges.
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Tony Cooper
Updated
January 21, 2019
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Which Website Builder Platform Should You Choose? Choosing from the hundreds of eCommerce website builders available is no easy task. Rapidly advancing technology means no future proof guarantees, no matter how much research you do. Using this guide, you will be able to make a final decision with the utmost confidence, based on my latest findings. WANT A QUICK OVERVIEW OF FEATURES? Go straight to the TOP TEN WEBSITE BUILDERS WANT TO MIGRATE YOUR EXISTING SHOPPING CART? (Example from Magento to Shopify) Use CART2CART MIGRATION services In...
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Tony Cooper
Updated
May 23, 2019
1. Reduced Cost Of Website Development Perhaps the best advantage of using an eCommerce website builder to build your eCommerce store lies in the amount of cash you free up to spend on SEO & internet marketing. If you use Magento (as an example) as the platform to build your site, you are going to pay around 4k-5k in website development costs. That's a massive investment right up front and a significant risk if you are going into a new market with no track record behind you. Paying £29.99 per...
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Tony Cooper
Updated
March 31, 2020
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In this guide, I'm going to give you all the information you need to start building an eCommerce website from scratch, with no advanced knowledge required. It will probably help if you don't know anything at all because once you start learning and assimilating information from many different sources, it is easy to become confused and drown in an ocean of conflicting advice. This guide will act as a roadmap for building your very first website, and I'll point to articles on some of the more advanced topics so you can delve deeper into a subject...
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Tony Cooper
Updated
May 19, 2019
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Reduce Abandoned Carts And Increase Your Sales Revenue In today's blog post, I'm going to show you how to reduce the frustratingly high number of abandoned shopping carts on your eCommerce website using a simple two-step approach. The first step is to apply basic user design principles and human psychology to your shopping cart checkout process while the second step focuses on trying to win back any business that slips through your well thought out sales net via a series of recovery emails. Studies have shown that up to 70% per cent of...
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Tony Cooper
Updated
May 10, 2019
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Don't let anyone fool you into believing you can build a website in ten minutes. Even drag and drop website builders like Weebly need time to set up correctly and be made to look good. In this guide I'm going to show you how to set up a Weebly website and get the job done the first time correctly, avoiding all those annoying rookie mistakes that you have to redo later on. If you have the funds, it is always preferable to get a website designer to build a website for you. It's what they...
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Tony Cooper
Updated
May 12, 2019
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The more people involved in an eCommerce website builder project, the harder it is to get the project across the line on deadline day. Once multiple stakeholders and their egos' are involved, expertly managing the project becomes essential. (Stakeholders vary from those with a senior management interest in adding to the bottom line or data entry clerks in human resources with interest in how job application forms will display on their section of the website) Everyone wants their say and managing expectations is a critical part of the process. Whether building an eCommerce...
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Tony Cooper
Updated
May 19, 2019
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What's the difference between a cook and a chef? The cook does it for the love of cooking or out of necessity, whereas a chef does it for the money. I can always tell when an eCommerce website has been homespun by an amateur or made professionally by a digital agency. The difference is night and day to the trained eye. Using an eCommerce website builder is a great start, but it's when you have to start replacing the original images that most people come unstuck. Here's my guide to choosing images for your eCommerce site...
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Tony Cooper
Updated
April 03, 2019
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Once you've come up with your product idea you'll need to give your new eCommerce business a name. This can be challenging if you are going into a competitive market but thankfully there are many tools available to give you an assist with finding good ones. Always try and use a combination of real English words as it makes it easier for people to remember the name. Generally, weird names have large marketing budgets behind them. In addition, unless you plan to build a site with specific products in mind it is a bad idea to...
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Tony Cooper
Updated
May 15, 2019
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The next time you are idly sitting down the pub watching the world go by, or suffering a daily commute on the train, you'll come up with an idea for building an eCommerce store. You may come up with lots of them; I do - all the time. Ideas light the touchpaper and fire the rocket into the sky. They are the waves on which you surf if you choose to ride them. If unused, ideas slowly wither and die like cheap sparklers on Guy Fawkes night. Most of the time, that's all that happens to...
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Tony Cooper
Updated
April 04, 2020
Before you start commissioning a new website design you want to know how much it is going to cost. But before I give you the in-depth answer let me ask you a different rhetorical question – how much is a new car? Your answer is going to be “well it depends". I haven't given you enough information with which to work. You need to know if the car is going to carry a single occupant or an entire family with a boot full of luggage. If the latter then you'd probably point me in the direction...
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