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Should You Hire A Website Designer Or Build It Yourself?

Updated: Nov 11

It's a great question, and of course, I'm going to give you the old "it depends" answer. But in this article, I'm going to show you exactly what everything depends on and take you through the steps required to make an informed decision.

Building a website for your business is easy enough, but building one that works is a little more difficult. Here are the key subjects you should consider before deciding how you get your next website project off the ground.


1. The Budget You Have Available

If you don't have a budget available, then the decision is made for you. Without cash, you have to bootstrap, and that probably means doing all the work yourself. There are plenty of free tools like logo makers and online photo editors to help you complete the job. You'll have to learn how to use them, though, and if you've never seen a line of CSS code, even the simplest of colour changes can be daunting.

Moving up the scale, £1,000 is not quite enough to pay a website design agency to make the entire site for you. Still, you can do a lot of the initial setup yourself using a website builder and then pay for things like a logo to be professionally produced and theme work to be carried out.

If you have £5,000, then getting a great website design is well worth it, and for more straightforward websites, you won't need to spend it all, so you'll have some money left over for marketing.

Why not get the best of both worlds and opt for a pay monthly website.

2. The Time Opportunity

There are two types of people in this world, my friend—those who have cash but no time and those who have plenty of time but no money.

If you fall into the first category, getting your website built for you makes complete sense because you don't have the time to learn all the skills you need to create a website.

In the second category, you can afford the time to learn, and you don't have a choice anyway.



3. The Type Of Website You Want To Build

Building a simple five-page website using a Wix website builder could take a beginner five days or more to complete. It's probably a days work for an expert, depending on whether they have all the text copy and images readily available.

An eCommerce website with 50 or more products will take a lot longer and require more patience and skills to develop. A Shopify website can take a week to complete in the hands of a skilled developer and a month or more for a beginner.

Yes, you can make a Shopify website "live" in a matter of hours but getting it right requires a lot more than that. Shopify has a pre-launch checklist that will give you an idea of the amount of work involved.

4. Conversion Optimisation

Now we are getting to the good stuff. Conversion optimisation is what separates the amateurs from the pros. It's no good building a website that doesn't convert. You might as well have not started in the first place.

The components that make a great lead machine are copywriting, eye-catching graphics and the ability to analyse a page using tools like Google Analytics. A professionally designed website will save you thousands in pay per click costs because of the higher conversion rate over a poor design.


5. The Skills Required

The number one skill you will need to build a website yourself is patience. If you don't have any of that, then I wouldn't bother getting started.


Depending on what platform you decide to use, you'll have to learn some or all of the following:


Copywriting

Photo Editing

CSS

HTML


On top of learning the techniques required to make a great looking website, you'll also need to learn how to market it.

If you've ever tried your hand at DIY around the house without having the proper tools or knowledge of what you are getting yourself into, then you will understand that feeling of being out of your depth.


When the pipes leak water every time you turn the water on, when that last row of tiles looks oddly misaligned or when the wallpaper takes on a life of its own and curls beautifully into your face, paste and all.

I mean, how hard can it be? The experts make it look easy because they are experts.

Deciding to build your own website distils down to how much you value your time. If you have no budget, then you have no choice but to do it yourself. For everyone else, it makes complete sense to get a website design expert to do it for you.



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