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Storebuilder Blog Creativity

Hints & Tips For Better Creative Thinking

Is being creative a talent you are born with or a skill you can learn? The answer is it's both and creativity is an essential business skill.

As marketplaces become ever more crowded and the stampede of new companies rushing to set up shop becomes a suffocating crush, how will you differentiate your product or service from the run of the mill?

Dropping the price is not the answer. Competing on price is the death knell for any eCommerce store that wants to exist for more than a few months. To be successful, you must be creative and bring products to market in new and novel ways.

I used to think that being creative was the preserve of "arty" types. Painters and Artists, the kind of person I was most definitely not. But I've come to realise that being creative can apply to any walk of life and it's no different with building an online business. Being creative is a skill that will keep you ahead of the competition.

4 results - showing 1 - 4
Benefits Of Branded Personalised Packaging Design
TC Tony Cooper   February 01, 2018  


06 April, 2018
Contrary to the drop shipping business philosophy (pile 'em high in someone else's warehouse and sell 'em cheap) Consumers are not always driven to purchase by price alone. Other factors like quality of the product, customer support and affinity with the brand can make the difference between repeat purchases or unconscious avoidance. After all, if you don't care how your product is presented to the customer then why should the customer care about the product? I've seen my fair share of grey bland packaging turning up at the Cooper household,...
Manufacture A Product And Increase Your Profit Margin
TC Tony Cooper   January 10, 2018  


11 January, 2018
Recently I've examined the dropshipping business model, built an example of a dropshipping website and discussed the pros and cons of dropshipping. My conclusion is that because you will always be working on thin margins a pure play dropshipping website has no long-term future. However, integrating dropshipping with an existing stock-based business is a great way to test new products and find new markets. When you stumble across an in-demand product via dropshipping, then you'll want to maximise your profits from the opportunity. You can either buy in bulk from a wholesaler...
Research Your eCommerce Competition And Dominate The Market Place
TC Tony Cooper   August 07, 2017  


08 September, 2017
The Liverpool FC manager Jurgen Klopp claims that he is not interested in what his rivals do. But I have a sneaking suspicion he pays slightly more attention to the subject than he lets on. Analysing the competition and finding weaknesses to exploit is a major part of sporting competition these days and all the top clubs have dedicated personnel on hand to do comprehensive tactical opposition analysis. My cousin is one of them, and that's how I know. His Facebook posting from the games he attends in the name of work...
It’s Not About The Idea, It's The Execution That Matters
TC Tony Cooper   March 04, 2015  


28 March, 2018
Being a successful entrepreneur isn’t always about coming up with a fantastic new idea or invention that everybody needs and sitting back to let the flood of money come in. Mostly it’s about taking an existing idea and improving an aspect of it that isn’t working properly. Perhaps the initial design can be improved. Many copycat products succeed this way because they build and improve on the original. If the service is poor then you can make a successful eCommerce business out of it by offering the same product but...
4 results - showing 1 - 4