Is being creative a talent you are born with or a skill you can learn? The answer is it's both and creativity is an essential business skill.
As marketplaces become ever more crowded and the stampede of new companies rushing to set up shop becomes a suffocating crush, how will you differentiate your product or service from the run of the mill?
Dropping the price is not the answer. Competing on price is the death knell for any eCommerce store that wants to exist for more than a few months. To be successful, you must be creative and bring products to market in new and novel ways.
I used to think that being creative was the preserve of "arty" types. Painters and Artists, the kind of person I was most definitely not. But I've come to realise that being creative can apply to any walk of life and it's no different with building an online business. Being creative is a skill that will keep you ahead of the competition.