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Ultimate Guide To Building An eCommerce Website

TC
Ultimate Guide To Building An eCommerce Website

Information

Update
27 February, 2018

Build A Successful eCommerce Website 

Building an eCommerce website is hard work. If you are doing it yourself there is a massive amount of information to absorb.

If you have a digital agency or a website designer managing the project on your behalf, then it would be good to know what they are going to deliver and have a technical overview of the process involved. This guide is designed to give you that knowledge.

This is a comprehensive guide, and it will enable anyone who wants to build an internet business to get off to a flying start. Some of the guide is technical but most of it is easy to read, and I've divided it up into sections so that wherever you are in the process, you can quickly find what you need.

This guide focuses on the technical aspects of planning and maintaining an eCommerce store as well as more general website promotion hints and tips.

Good luck with your eCommerce project!

ecommerce buildings

Getting Started – Finding An eCommerce Business Idea

Before you start paying for domain names, hosting and software it would be good to know that your product has a good chance of selling!

Many people get bogged down in the details of trying to produce a world class product or idea from the start when usually all that's required is improving on an existing idea and refining it. In these articles, I show you how to use Google trends to look for profitable and expanding new niches.

Planning And Preparation

Understanding what you are getting into will go a long way to help you manage expectations about what can be achieved. For Design Agencies there is nothing worse than a client who has completely unrealistic expectations and expects to be on the front page of Google from day one. Having a product or service that is in demand is half the battle.

Choosing Your eCommerce Platform

Choosing which eCommerce platform to go with can lead to "analysis paralysis" where you start considering every feature and comparing products down to the last fine detail. Several products will export your data from one eCommerce platform to another, so it's not essential to make the right decision in the first place. Getting started is the name of the game and solving business problems as they arise is the natural evolution of your company.

Website Design & Development

Website design resources to help you build your eCommerce site.

Website Promotion

Once you've built your site, you are going to need traffic and customers to make it profitable. The website promotion overview strips away all the pretentious SEO talk and gives you a simple formula to follow to get more traffic. Hard work is, of course, a prerequisite.

Blogging For Traffic

Blogging and content production is the key to gaining more traffic and gives you the chance to expand on your company ethos as well as providing product information that doesn't normally get the attention it deserves. Here I discuss why content marketing is such a sound investment as well as standard blogging themes.

Email Marketing & Copywriting

Building an email list is the holy grail for an eCommerce site because you can quickly let customers know of new offers and promotions. Facebook and Twitter have their place in the overall marketing plan, but you can't beat capturing email addresses for repeat business.

Affiliate Marketing

Affiliate marketing is the quickest and easiest way to make money by producing content. Do you have what it takes to become a successful affiliate marketer?

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Motivation And Productivity

Consistency is your main ingredient for success. Here I share my tips for getting more done in less time.

Inspiration

Everyone needs motivation at some point or another!

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