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Productivity Tips For Digital Marketers

The Internet is a playground for anyone that wants to lose valuable time. Avoiding distractions and getting the work done can be a difficult discipline to learn for anyone new to digital marketing.

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TC Tony Cooper   October 16, 2017  

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17 October, 2017
The recent Citron Research report and its claims that Shopify is nothing more than a pyramid selling scheme akin to Herbalife, contained some hard-hitting truths. People are being duped left, right and centre into believing that setting up an eCommerce store with Shopify is the simple way to untold riches. It Isn't And The Reason Is Obvious: Shopify is simply a tool to create an eCommerce website. A very good one at that, but it is not a business solution in a box. You can't sign up for a subscription and expect to...
Ninja Gmail Marketing
TC Tony Cooper   June 06, 2017  

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15 February, 2018
Three Simple Steps To Build A Gmail Marketing Powerhouse Full Contact Add-On For Chrome The first job you need to tackle before you can start an email campaign is to organise your contacts into a useful list. The simple Google Contacts App is a great starting point, but the Chrome Add-on “Full Contact” is far superior and will have you tagging your contacts into usable lists in no time at all. If you've used Gmail for a few years, then the number of contacts that you've built up will probably...
Drip Drip Drip… The Power Of Little And Often
TC Tony Cooper   January 28, 2015  

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30 June, 2017
The year is 2004. Google’s IPO Raises $1.67 Billion, Janet Jackson exposes her breast during the halftime super bowl show, and Lance Armstrong wins the sixth of his drug-fuelled Tour De France. When factory workers pack that next box, press the machine button or office workers click their mouse; unless you do something you love it can often feel like time is standing still. But when it comes to remembering these historical events from just twelve years ago you realise how quickly time marches on.
Build One Quality Site And Reap The Time And Cost Savings
TC Tony Cooper   October 27, 2014  

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15 October, 2018
Do you think you might capture more traffic and market share by building more and more websites in the same niche? Here I outline why that strategy is such a terrible idea. 1. Redundant Technology Sites that were built only a few years ago and that are not responsive will all need to be updated so that they display correctly on modern devices. If you have a lot of sites, then you will have a lot of updating to do, and that can be expensive. Who knows what we may...
Avoiding Internet Start Up Mistakes
TC Tony Cooper   October 16, 2014  

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22 August, 2018
I've been involved with my fair share of internet start-up failures, and it's no fun all round when the venture goes belly up. Back in the early 2000's, it was common to take venture capitalist money and spend it like water without looking at the bottom line. Here are my top tips for making sure you don't end up in the internet grave along with Oneview.net where I had a measly 12 months before picking up my P45 once again.
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