UX (User Experience) Testing

User experience testing has several different names - user testing, usability testing, UX testing. The objective is to find out how users interact with your site and why they take certain actions. For example why they stay on your site or leave to visit a competitor, why they abandon a shopping cart or simply why they don't buy at all.

Usability testing will tell you why something happens on your site as opposed to what happens which can be tracked by analytics software and is what your conversion goals and sales funnels are designed to do.

One of the less publicised advantages of using a universal shopping cart like Shopify is that everyone reaps the benefit of user experience testing because everyone is using the same checkout process. Doing usability testing on your own can get very expensive.

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User Replay - Video Replay User Sessions.
Updated February 27, 2018

Information

Year Est
2009
Tel
+44 (0) 118 902 6810
User Replay offers site owners the opportunity to be able to view user sessions on a website by video recording the customer journey; it's a "black box recorder" of user sessions. In 2014 user replay secured a round of funding to develop the software and has so far raised over £3m through various angel investors who have backed startups including Zoopla, Lovefilm, Shazam and Betfair. The UK taxpayer funded Technology Strategy Board has also contributed £250k. The goal of the software is to provide insight into what eCommerce customers experience during a user...
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