EKMPowershop powers approximately 1 in 5 UK eCommerce stores and has over 30,000 registered users. Not bad for a back bedroom startup that is now worth over £50 million. It's very easy to use and everything that is editable is clearly marked and changed with a WYSIWYG editor. There is a powerful built in graphics editor and setting up categories and products is the easiest I have seen out of all the website builders I have tested. There are over 150 templates to choose from - all free I might add and you can customise the mobile shopping experience seperately from the main desktop site if you so wish. The support is great and UK users will be pleased to get support in their native country either by telephone, email, online chat or the online forum. Pricing is excellent although the top end could do with looking at but overall this is an excellent fully featured eCommerce solution.